Maybe you’ve been raising laying hens for your family and wanted to expand, or perhaps you’re starting fresh with a new flock and already know you want to get into the business of selling eggs. Either way, raising chickens who produce farm-fresh eggs can be a fun and profitable venture. There are just a few things to consider when starting your own egg business that will ensure your success.
The second step after knowing your market is to formalize your marketing plan by writing a business plan. A small farm business plan will not only identify your target market, but it will also look at how you might grow your business down the road, what price to set your eggs at, what costs contribute to producing the eggs, and what profit you can hope to generate.
How many chicken you want :
With your business plan in place, you can work backward from the number of eggs you plan to sell each week, to how many chicks you need to get to meet that goal. Figure that during her prime, a laying hen will, on average, produce three to five eggs a week.4 If you plan to sell 10 dozen eggs a week, or 120 eggs, you can do the math to determine that 25 or 30 chicks will be a good number to start with.
Make sure you’ve done the hard work and that you have a market that can support the number of chicks you are getting for your flock.
You can also figure out pricing. What are your expenses each month for feed and other costs? Divide that by the number of dozens of eggs you plan to sell, and make sure you’re charging well above your break-even point. You may have to spread the investment of building a chicken coop or putting up fencing over several years to make a profit, though, so don’t calculate initial investment when setting your price.
Rais your Eggs :
Raising laying hens on pasture can make for better eggs, and discerning customers now know the difference. Deep, rich orange yolks bursting with flavor is what many now expect – and what you should easily get from hens with access to grubs, grasses, and the ability to roam over several acres to find the tastiest meals. On top of pasture, you’ll want to provide high-quality feed and possibly additional calcium for strong shells.5 You can also supplement with food and garden scraps.